Wednesday, January 12, 2011

The Online Giving Study: A Call To Reinvent Relationships

I admit it...I'm a fan of Network for Good, but maybe  not for the reasons you may think.  Yes, it seems to be the leader of the online giving pack.  However, what you may not know, is that NFG produces some of the best, most helpful resources on online fundraising and nonprofit best practices.  I follow their blog posts religiously.  I really read every word of their e-newsletters.  I religiously tweet about things I learn from them.  They have their fingers on the pulse of online giving.  Don't believe me?  Here's the proof:

Take the time to read the latest online giving study.  It is well-researched, fascinating, and what I appreciate is that it emphasizes the need to continue to use strong fundraising fundamentals, such as focusing on donor relationships.  I've advocated for the longest time that just because you raise money electronically, it's no reason to abandon the basic fundamentals of the profession.  The statistics are impressive and the trends are spot-on.

Read the Online Giving Study.  Bookmark it.  Share it with others.  You will be as impressed as I am.  Follow the suggestions.  You will be a better development professional.

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