Monday, January 31, 2011

2010 K99.1FM Cares for Kids Radiothon

Dayton Children's is fortunate to have a long-standing relationship with K99.1FM, the local country music radiostation.  Every year, K99.1FM hosts a three-day Cares for Kids Radiothon to raise money for the hospital.  During the 2010 Radiothon, Nancy Wilson and Frye Guy, co-hosts of the popular "Breakfast Club" morning show tireless volunteered their talents to share the Dayton Children's story on air.  Through powerful "story songs" and live interviews with patients and families, they asked their listening community to pledge $10 per month for 12 months.  More than $200,000 was raised, making this the most effective fundraising event for the hospital during the year. 

As a thank you to K99.1FM and Cox Media Group, I put this video slideshow together as a tribute to their efforts and to give our donors a unique "behind the scenes" look at what happens during the live broadcast.  This is a major team effort with the amazing staff at K99.1FM, the Dayton Daily News, the sponsors, volunteers, the Dayton Children's staff, and most importantly, our patients and families who generously share their incredible stories.

Dayton Children's is proud member of the Children's Miracle Network and recognize how fortunate we are to have such a strong partnership with Cox Media Group in Ohio. 

Wednesday, January 12, 2011

The Online Giving Study: A Call To Reinvent Relationships

I admit it...I'm a fan of Network for Good, but maybe  not for the reasons you may think.  Yes, it seems to be the leader of the online giving pack.  However, what you may not know, is that NFG produces some of the best, most helpful resources on online fundraising and nonprofit best practices.  I follow their blog posts religiously.  I really read every word of their e-newsletters.  I religiously tweet about things I learn from them.  They have their fingers on the pulse of online giving.  Don't believe me?  Here's the proof:

Take the time to read the latest online giving study.  It is well-researched, fascinating, and what I appreciate is that it emphasizes the need to continue to use strong fundraising fundamentals, such as focusing on donor relationships.  I've advocated for the longest time that just because you raise money electronically, it's no reason to abandon the basic fundamentals of the profession.  The statistics are impressive and the trends are spot-on.

Read the Online Giving Study.  Bookmark it.  Share it with others.  You will be as impressed as I am.  Follow the suggestions.  You will be a better development professional.