And all in good time to learn that YouTube has set up a special program for non-profits. Check out the website: www.youtube.com/nonprofits.
This is a perfect scenario for those who want to launch an electric outreach campaign but may not have the resources to hire a company to create their materials. This gives your non-profit the chance to tell a compelling story without having to spend big bucks to do it.
YouTube allows non-profits to create their own "channel." It is your job to promote that to donors and constituents but it certainly provides a simple way to broadcast you messages and post videos with a strong message. Here's how they explain what is offered:
Your Nonprofit channel includes:
*Premium branding capabilities and increased uploading capacity
*Rotation of your videos in the "Promoted Videos" areas throughout the site
* The option to drive fundraising through a Google Checkout "Donate" button
As an incentive, the first 300 non-profits to sign up will receive a video camera from Casio. You'll need to rush to it to quality. Join groups like the American Cancer Society, Autism Speaks, Friends of the Earth and several others that have jumped in and been an early adapter of this program.
Be adventurous and put your message out there in a new way. You may be surprised by who is watching your channel and can reach a whole new target audience.