Wednesday, May 25, 2011

The Fundraisers' Guide to Social Media

I was honored to be one of the presenters for the AFP, Dayton Region National Fundraising Day. This presentation focuses on tools that fundraisers can use beyond the basics of Facebook, Twitter, YouTube, etc. 

As I shared during the program, if there is one take-away it is this: Technology and tools are changing at a rapid pase but the fundamentals of fundraising techniques do not.  Social media helps us engage with donors and constituents.  At the core, social media helps us build relationships. We still need to listen, cultivate, connect interests and steward our donors.  This simply gives us some innovative methods to do our jobs more effectively.

I would be very interested in hearing what tools you use to effectively raise money using social media. What do you recommend and why?