A colleague and friend of mine, Todd Bolster, at The Basement Design + Motion, were IM'ing each other on Facebook yesterday. I was helping him brainstorm potential prospects and he jokingly referred to me as the Forbes Magazine of our industry. I think that industry spans some territory: the interfraternal community, nonprofit community, and knowledge about social media. I took that comment as a huge compliment, because if there is one thing I like to do is network with people and listen to what they have to say.
With that in mind, I thought I would share with you some good people to follow, network with, like, and above all...listen to what they have to say about social media, communication trends, nonprofit technology trends, and other things "tech." By no means is this an exhaustive list. This was just my off-the-top of my head list of recommendations to get you started.
On Facebook
NTEN: The Nonprofit Technology Network
TED
Fortune Magazine
Fast Company
On Twitter
@jeffbullas
@johnhaydon
@kanter
@newssocialmedia
@techcrunch
@dakshinamurti
@mashable
@davidebowman
You can easily go crazy with following people so I picked out my favorites that post the most relevant and useful content. I would be interested in hearing your recommendations. And in case you are so inclined, you can follow me on twitter at @bethanydeines.
Showing posts with label Beth Kanter. Show all posts
Showing posts with label Beth Kanter. Show all posts
Friday, September 3, 2010
Tuesday, January 26, 2010
Killer Brownie Bites and Social Media: You Can't Just Eat One
Last week, I mentioned that I was being asked to do a social media presentation for the Dayton Children's Foundation Board and was given five minutes on the agenda. I decided to give the board just a delectable taste of what Dayton Children's is doing with social media, or as I liked to call it, the "Killer Brownie Bite" presentation.
Killer Brownie Bites are just about what they sound like -- a delicious, addicting nugget of a Dorothy Lane Market Killer Brownie. These melt in your mouth leaving you wanting more. It's impossible (really, I have tried) to eat just one Killer Brownie Bite. The are sinfully rich, but you can't help yourself to at least having two of them.
Without trying to sound too cocky, my presentation had a similar effect. I left the board wanting more. They were so intrigued by what we are doing that they asked exceptionally good questions. Our only problem was running out of time. Just like it's impossible to eat just one Killer Brownie Bite, it's impossible to do a five minute presentation without the audience wanting more. And that's a very good thing (and way less fattening).
The feedback was very positive. The board, while not at all familiar with social media, is excited to see the exposure our efforts are bringing to the hospital. They were particularly impressed that Dayton Children's had received national attention from our Twitter posts - @daytonchildren. Both our marketing manager and I have been invited to do presentations, speak on panels, conduct webinars and consult with other nonprofits and hospitals about using social media. Dayton Children's has been featured on national blogs, most noticeably a blog article by Beth Kanter and compared to the Mayo Clinic in outstanding use of social media.
The big hit of the meeting was using Eric Qualman's "Is Social Media a Fad" YouTube video to bring attention to how social media is revolutionizing how we communicate, branding and marketing efforts, fundraising, advocacy, and inter-connectedness.
Following the meeting, the owner of the local Buffalo Wild Wings franchises, John Slaughenhaupt, came up to thank me for the presentation. He said our efforts inspired his own company's efforts to using social media. The Dayton Children's vice president of marketing and external relations, Vicki Giambrone, invited our social media team (Betsy Woods, Jessica Saunders and me) to do a similar presentation to the senior management and management team for the hospital. She felt is was important for the leaders of Dayton Children's to know how social media will play a role in our ongoing customer service efforts. She also, very kindly, sent me a nice note commending me on the presentation and cc'd my direct supervisor...a very first classs thing to do.
The vice chairman of the board asked if I do personal tutorials on how to use social media. She said, "I'm petrified of learning it but definitely want to get over that fear." This from a woman who teaches ski lessons all winter long in Colorado. Now, that is scary. This is not. I assured her that I would get her up and running and that she'd be hooked in no time.
This presentation was merely a snippet of what we do with social media but it served its purpose. It gave our Foundation board a taste for how we use social media and left them curious for wanting to learn more. Stay tuned when I serve up the full Killer Brownies!
As a very cool side note: when you shop at Dorothy Lane Market in Dayton and make a donation for the Haiti relief fund, they will match all donations for Oxfam International.
Killer Brownie Bites are just about what they sound like -- a delicious, addicting nugget of a Dorothy Lane Market Killer Brownie. These melt in your mouth leaving you wanting more. It's impossible (really, I have tried) to eat just one Killer Brownie Bite. The are sinfully rich, but you can't help yourself to at least having two of them.
Without trying to sound too cocky, my presentation had a similar effect. I left the board wanting more. They were so intrigued by what we are doing that they asked exceptionally good questions. Our only problem was running out of time. Just like it's impossible to eat just one Killer Brownie Bite, it's impossible to do a five minute presentation without the audience wanting more. And that's a very good thing (and way less fattening).
The feedback was very positive. The board, while not at all familiar with social media, is excited to see the exposure our efforts are bringing to the hospital. They were particularly impressed that Dayton Children's had received national attention from our Twitter posts - @daytonchildren. Both our marketing manager and I have been invited to do presentations, speak on panels, conduct webinars and consult with other nonprofits and hospitals about using social media. Dayton Children's has been featured on national blogs, most noticeably a blog article by Beth Kanter and compared to the Mayo Clinic in outstanding use of social media.
The big hit of the meeting was using Eric Qualman's "Is Social Media a Fad" YouTube video to bring attention to how social media is revolutionizing how we communicate, branding and marketing efforts, fundraising, advocacy, and inter-connectedness.
Following the meeting, the owner of the local Buffalo Wild Wings franchises, John Slaughenhaupt, came up to thank me for the presentation. He said our efforts inspired his own company's efforts to using social media. The Dayton Children's vice president of marketing and external relations, Vicki Giambrone, invited our social media team (Betsy Woods, Jessica Saunders and me) to do a similar presentation to the senior management and management team for the hospital. She felt is was important for the leaders of Dayton Children's to know how social media will play a role in our ongoing customer service efforts. She also, very kindly, sent me a nice note commending me on the presentation and cc'd my direct supervisor...a very first classs thing to do.
The vice chairman of the board asked if I do personal tutorials on how to use social media. She said, "I'm petrified of learning it but definitely want to get over that fear." This from a woman who teaches ski lessons all winter long in Colorado. Now, that is scary. This is not. I assured her that I would get her up and running and that she'd be hooked in no time.
This presentation was merely a snippet of what we do with social media but it served its purpose. It gave our Foundation board a taste for how we use social media and left them curious for wanting to learn more. Stay tuned when I serve up the full Killer Brownies!
As a very cool side note: when you shop at Dorothy Lane Market in Dayton and make a donation for the Haiti relief fund, they will match all donations for Oxfam International.
Sunday, January 3, 2010
Cool Blog Articles Today about Nonprofits Using Social Media
Just doing some browsing around and found some cool articles today about charitable giving that I think are worth sharing.
Beth Kanter posted on Twitter today a cool article from @Mashable: "How to: Do Good on Twitter." There are some great suggestions here including following your favorite charities, participating in Twitter fund drives, and using Twollars. Check out the article to learn what "Twollars" are. It was new to me but will be something I'm going to explore in greater depth. I also want to see if there is some way Dayton Children's can participate in a Twestival this year.
One of the most informative blogs out in the blogosphere is Nonprofit Tech 2.0: A Social Media Guide for Nonprofits. There is always something informative here for nonprofits using social media to share their message. Subscribe to this blog...it's worth the time. Today I found an interesting article listing 11 TwtPoll Results Nonprofits Can Use to Plan Communication Strategies. One interesting fact is that 73% of those polled said they would rather donate online than send in a check. Now, given that those who responded to a TwtPoll are probably those very comportable with doing everything online, it does bring attention to the fact that there is an entire audience nonprofits need to reach that they may not be identifying if they are not using social media.
Based on this TwtPoll, 25% of charities have a presence on Facebook and Twitter. I know in 2010 this number will grow and the next thing we will want to know is which charities are using these social media networks most effectively to share their message and engage friends and followers. Conversion may be the most important word for 2010. Nonprofits may have launched themselves into the social media fray in 2009 but the winners will come out on top by converting friends and followers into loyal donors.
Another excellent blog to follow is Jeff Bullas' Blog. He always has concrete recommendations for using social media for nonprofits. This is another one worth subscribing to and reviewing regularly. He just posted an article about "7 Great Resources on Using Facebook for Nonprofits". His recommendations are spot-on. If you are just getting started with social media or even for those of you using it but looking for more creative ways to take things to the next step, check out this Blog.
I could probably do this all night but I'm starving so I'll take a break. Stay tuned...there's some brilliant minds out there and I hope to introduce you to them.
Beth Kanter posted on Twitter today a cool article from @Mashable: "How to: Do Good on Twitter." There are some great suggestions here including following your favorite charities, participating in Twitter fund drives, and using Twollars. Check out the article to learn what "Twollars" are. It was new to me but will be something I'm going to explore in greater depth. I also want to see if there is some way Dayton Children's can participate in a Twestival this year.
One of the most informative blogs out in the blogosphere is Nonprofit Tech 2.0: A Social Media Guide for Nonprofits. There is always something informative here for nonprofits using social media to share their message. Subscribe to this blog...it's worth the time. Today I found an interesting article listing 11 TwtPoll Results Nonprofits Can Use to Plan Communication Strategies. One interesting fact is that 73% of those polled said they would rather donate online than send in a check. Now, given that those who responded to a TwtPoll are probably those very comportable with doing everything online, it does bring attention to the fact that there is an entire audience nonprofits need to reach that they may not be identifying if they are not using social media.
Based on this TwtPoll, 25% of charities have a presence on Facebook and Twitter. I know in 2010 this number will grow and the next thing we will want to know is which charities are using these social media networks most effectively to share their message and engage friends and followers. Conversion may be the most important word for 2010. Nonprofits may have launched themselves into the social media fray in 2009 but the winners will come out on top by converting friends and followers into loyal donors.
Another excellent blog to follow is Jeff Bullas' Blog. He always has concrete recommendations for using social media for nonprofits. This is another one worth subscribing to and reviewing regularly. He just posted an article about "7 Great Resources on Using Facebook for Nonprofits". His recommendations are spot-on. If you are just getting started with social media or even for those of you using it but looking for more creative ways to take things to the next step, check out this Blog.
I could probably do this all night but I'm starving so I'll take a break. Stay tuned...there's some brilliant minds out there and I hope to introduce you to them.
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